Which type of goods are items that the consumer doesn't initially want or know about?

Which type of goods are items that the consumer doesn't initially want or know about?

• A. Consumer Goods
• B. Unsought Goods
• C. Industrial Goods
• D. Shopping Goods

Answer: (B)

Unsought goods are items that consumers don’t actively want or know about. Because there isn’t an immediate need, purchases arise mainly from marketing efforts that create awareness or stimulate interest. Marketers rely on advertising, promotions, and personal selling to introduce these products and persuade people to buy them. Examples include life insurance, cemetery plots, or innovative products that people haven’t considered. This category is contrasted with other consumer goods that people actively seek (convenience, shopping, or specialty goods) and with industrial goods used in business. The essence is that the starting point for a sale is awareness: the product must be brought to the consumer’s attention before it can be considered for purchase.

Unsought goods are items that consumers don’t actively want or know about. Because there isn’t an immediate need, purchases arise mainly from marketing efforts that create awareness or stimulate interest. Marketers rely on advertising, promotions, and personal selling to introduce these products and persuade people to buy them. Examples include life insurance, cemetery plots, or innovative products that people haven’t considered. This category is contrasted with other consumer goods that people actively seek (convenience, shopping, or specialty goods) and with industrial goods used in business. The essence is that the starting point for a sale is awareness: the product must be brought to the consumer’s attention before it can be considered for purchase.